Core Values

Core Values

Umbrella Management Group, Inc (UMG) was established in 2022 with a clear mission to address the mounting challenges confronted by businesses in Liberia, West Africa. 

The core values of UMG reflect a commitment to being a proactive part of the solution, emphasizing strategic partnerships both within and beyond Liberia's borders. At the heart of our approach is a dedication to meeting the expectations of our partners, clients, and employees. This commitment is evident in our unwavering focus on delivering top-notch products and services, coupled with personalized engagement with customers, partners, clients, and the communities we serve.

Central to the core values of UMG is an unyielding commitment to upholding the highest standards in all aspects of our operations. This commitment encompasses ethical business practices, transparency, and a focus on sustainable development. As we navigate the dynamic business landscape of Liberia, UMG ensures that our core values serve as a guiding compass, steering us towards excellence, integrity, and positive impact. Our dedication to these values not only defines our identity but also fosters a culture of trust and reliability, positioning UMG as a trustworthy partner in the growth and success of businesses in Liberia and beyond.

The commitment to meeting expectations and upholding high standards extends beyond the business realm to include a responsibility towards the broader community. UMG believes in making a positive contribution to the well-being of the communities it operates in, aligning our values with social responsibility. By incorporating these principles into our everyday practices, UMG aspires to be a catalyst for positive change and a beacon of excellence within the business landscape of Liberia and West Africa.

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